Donna Siegel: CEO
Donna graduated from SDSU with a BA in Psychology and a minor in Journalism with an emphasis in Advertising.
She then went on to work at TBWA/Chiat/Day and Think New Ideas in Los Angeles and New York City where she ran Human Resources and Recruiting Nationwide. From there, she moved to San Francisco and ran a successful Advertising Recruiting firm. Through the process of recruiting, Donna’s goal was to always help applicants and companies find the right match that would lead to the success of both parties.
After having kids of her own, Donna found a soft spot for teenagers and wanted to use her recruiting skills to help the next generation launch their futures. She went back to school and completed her College Counseling degree at UCLA and graduated the program with Distinction.
Donna is based in Southern California and works with many of her clients face to face. She also helps students around the country using Skype and other online communications tools to enable the process.
She is a professional member of IECA and an active member of HECA, NACAC, and WACAC.
Cristine Butler: COO
Cristine graduated from CSUN with a BS in Business Administration with an emphasis in Marketing.
She then went on to manage financial portfolios and loans for Bank of America in Southern California. Later, Cristine decided to use her marketing degree at Nordstrom where she was a manager responsible for product placement and marketing.
She stepped away from corporate life to raise two boys. After completing the college application process with her older son, she decided to follow her new passion in guiding college-bound high school students in finding the right “fit” of their own. She went back to school and completed the Specialized Certificate in College Admissions Counseling at UCSD and graduated the program with Honors.
Cristine is based in Southern California and helps students locally and across the country.
Cristine is a member of NACAC and WACAC.
Ellen Parsons: Counselor
Ellen has a B.A. in American Civilization magna cum laude from Brown University. She also has an M.B.A. from Northwestern’s Kellogg School of Management and a Certificate in College Planning awarded with Distinction from UCLA.
Ellen loves helping high school students discover why they’re amazing and how to show it! Her foray into admissions began with volunteering as a student campus tour guide, after which she served many years as an alumni interviewer and resume and essay editor. After raising her daughter, Ellen combined her creative talents and passion for education by launching an essay development practice. Since, she has devoted her career to college planning.
Ellen also draws on her advertising and marketing experience, including roles at Fidelity Investments, Charles Schwab, and Hewitt (Aon) Associates. As a long-time Boys & Girls Clubs of San Francisco Board Member and college-access volunteer, she actively advocates for youth and education equity.
Raised in Boston, Ellen lives in San Francisco where she works with students both IRL and virtually.
Ellen is a member of IECA.